One of the features that I really love in ActiveCampaign is that you can add a tag for a subscriber who clicks on a link in the email you’ve sent.
This can be very useful in many different scenarios.
Adding or applying tags to links can allow you to distinguish engaged from non-engaged subscribers.
Or it can allow you to re-target the subscribers who have signed up for the freebie but have never downloaded it.
It allows you to split your automation based on the criteria of subscribers having or not having a tag applied to them.
It really is a great marketing tool. The possibilities are out there.
In this short video, you can find out how to apply a tag to a link.
I’d love to help you.
Let me know how you get on.